{"id":2692,"date":"2026-09-28T16:25:25","date_gmt":"2026-09-28T22:25:25","guid":{"rendered":"https:\/\/guatemala.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=2692"},"modified":"2026-09-28T16:29:53","modified_gmt":"2026-09-28T22:29:53","slug":"el-impacto-del-ux-en-las-plataformas-de-comercio-electronico","status":"publish","type":"wcb_session","link":"https:\/\/guatemala.wordcamp.org\/2026\/session\/el-impacto-del-ux-en-las-plataformas-de-comercio-electronico\/","title":{"rendered":"El impacto del UX en las plataformas de Comercio Electr\u00f3nico"},"content":{"rendered":"<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__name\">Karol Ovares<\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\">La aplicaci\u00f3n del dise\u00f1o de experiencia de usuario en las plataformas de Ecommerce va mucho m\u00e1s all\u00e1 de la apariencia visual. Su objetivo es crear experiencias simples, intuitivas y confiables que ayuden a las personas a encontrar lo que necesitan y completar sus compras sin fricciones. Cuando entendemos al usuario y alineamos sus necesidades con los objetivos del negocio, logramos mayor conversi\u00f3n, fidelizaci\u00f3n y una mejor experiencia para todos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La aplicaci\u00f3n del dise\u00f1o de experiencia de usuario en las plataformas de Ecommerce va mucho m\u00e1s all\u00e1 de la apariencia visual. Su objetivo es crear experiencias simples, intuitivas y confiables que ayuden a las personas a encontrar lo que necesitan y completar sus compras sin fricciones. Cuando entendemos al usuario y alineamos sus necesidades con [&hellip;]<\/p>\n","protected":false},"author":23153305,"featured_media":0,"template":"","meta":{"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2689],"footnotes":""},"session_track":[23],"session_category":[],"class_list":["post-2692","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-growth"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phj8Y6-Hq","session_date_time":{"date":"","time":""},"session_speakers":[{"id":"2689","slug":"karol-ovares","name":"Karol Ovares","link":"https:\/\/guatemala.wordcamp.org\/2026\/speaker\/karol-ovares\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/guatemala.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/2692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guatemala.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/guatemala.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/23153305"}],"version-history":[{"count":1,"href":"https:\/\/guatemala.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/2692\/revisions"}],"predecessor-version":[{"id":2693,"href":"https:\/\/guatemala.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/2692\/revisions\/2693"}],"speakers":[{"embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/2689"}],"wp:attachment":[{"href":"https:\/\/guatemala.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=2692"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=2692"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=2692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}