{"id":1585,"date":"2025-10-14T23:14:55","date_gmt":"2025-10-15T05:14:55","guid":{"rendered":"https:\/\/guatemala.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=1585"},"modified":"2025-10-14T23:19:35","modified_gmt":"2025-10-15T05:19:35","slug":"el-test-que-toda-web-deberia-pasar-y-casi-ninguna-pasa-por-que-la-claridad-es-la-mejor-estrategia-de-marketing","status":"publish","type":"wcb_session","link":"https:\/\/guatemala.wordcamp.org\/2025\/session\/el-test-que-toda-web-deberia-pasar-y-casi-ninguna-pasa-por-que-la-claridad-es-la-mejor-estrategia-de-marketing\/","title":{"rendered":"El test que toda web deber\u00eda pasar (y casi ninguna pasa) Por qu\u00e9 la claridad es la mejor estrategia de marketing."},"content":{"rendered":"\n<p>La mayor\u00eda de los sitios web fallan en lo esencial: comunicar con claridad qu\u00e9 hacen y c\u00f3mo ayudan. En esta charla descubrir\u00e1s por qu\u00e9 la claridad es la estrategia de marketing m\u00e1s poderosa y c\u00f3mo aplicar el famoso test del cavern\u00edcola para lograr que tu sitio pase de confundir a convencer. Aprender\u00e1s a identificar los errores m\u00e1s comunes y a usar storytelling para que cualquier visitante entienda tu mensaje en segundos.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/cinthia-gonzalez\/\">Cinthia Gonzalez<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>La mayor\u00eda de los sitios web fallan en lo esencial: comunicar con claridad qu\u00e9 hacen y c\u00f3mo ayudan. En esta charla descubrir\u00e1s por qu\u00e9 la claridad es la estrategia de marketing m\u00e1s poderosa y c\u00f3mo aplicar el famoso test del cavern\u00edcola para lograr que tu sitio pase de confundir a convencer. Aprender\u00e1s a identificar los [&hellip;]<\/p>\n","protected":false},"author":23387644,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1760812200,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1584],"footnotes":""},"session_track":[26],"session_category":[],"class_list":["post-1585","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-grow"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"octubre 18, 2025","time":"12:30 pm"},"session_speakers":[{"id":"1584","slug":"cinthia-gonzalez","name":"Cinthia Gonzalez","link":"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/cinthia-gonzalez\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1585\/revisions"}],"predecessor-version":[{"id":1663,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1585\/revisions\/1663"}],"speakers":[{"embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1584"}],"author":[{"embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/cinthiagm"}],"wp:attachment":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1585"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}