{"id":1095,"date":"2025-09-30T22:00:25","date_gmt":"2025-10-01T04:00:25","guid":{"rendered":"https:\/\/guatemala.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=1095"},"modified":"2025-10-02T21:48:26","modified_gmt":"2025-10-03T03:48:26","slug":"brief-publicitario-el-esteroide-para-tus-prompts","status":"publish","type":"wcb_session","link":"https:\/\/guatemala.wordcamp.org\/2025\/session\/brief-publicitario-el-esteroide-para-tus-prompts\/","title":{"rendered":"Brief publicitario, el esteroide para tus prompts"},"content":{"rendered":"\n<p>El resultado que obtengas de las herramientas de inteligencia artificial depende de la calidad de tu requerimiento. Un prompt sin brief es un tiro al aire; con brief, es un misil creativo. El brief es el puente entre estrategia y creatividad. Crear es abstracto, un buen brief da claridad, enfoque y direcci\u00f3n al proceso creativo. Esta charla te ayudar\u00e1 a usar el brief como la gasolina que dispara tus prompts hacia resultados m\u00e1s precisos, disruptivos y memorables.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/billyaguilar\/\">Billy Aguilar<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>El resultado que obtengas de las herramientas de inteligencia artificial depende de la calidad de tu requerimiento. Un prompt sin brief es un tiro al aire; con brief, es un misil creativo. El brief es el puente entre estrategia y creatividad. Crear es abstracto, un buen brief da claridad, enfoque y direcci\u00f3n al proceso creativo. [&hellip;]<\/p>\n","protected":false},"author":23372817,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1760819400,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1094],"footnotes":""},"session_track":[26],"session_category":[],"class_list":["post-1095","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-grow"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"octubre 18, 2025","time":"2:30 pm"},"session_speakers":[{"id":"1094","slug":"billyaguilar","name":"Billy Aguilar","link":"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/billyaguilar\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1095\/revisions"}],"predecessor-version":[{"id":1183,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1095\/revisions\/1183"}],"speakers":[{"embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1094"}],"author":[{"embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/billyaguilar"}],"wp:attachment":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1095"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1095"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}