{"id":1073,"date":"2025-09-30T22:06:01","date_gmt":"2025-10-01T04:06:01","guid":{"rendered":"https:\/\/guatemala.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=1073"},"modified":"2025-10-01T10:45:40","modified_gmt":"2025-10-01T16:45:40","slug":"diseno-estrategico","status":"publish","type":"wcb_session","link":"https:\/\/guatemala.wordcamp.org\/2025\/session\/diseno-estrategico\/","title":{"rendered":"Dise\u00f1o Estrat\u00e9gico"},"content":{"rendered":"\n<p>El dise\u00f1o estrat\u00e9gico va m\u00e1s all\u00e1 de crear algo \u201cbonito\u201d. No se trata solo de colores, im\u00e1genes o tipograf\u00edas, sino de entender qu\u00e9 se quiere lograr y hacia qui\u00e9n va dirigido. Un dise\u00f1o atractivo llama la atenci\u00f3n, pero un dise\u00f1o con prop\u00f3sito genera acci\u00f3n.<\/p>\n\n\n<p>Quiero compartir sobre este tema porque es fundamental comprender que el dise\u00f1o es una oportunidad para informar, vender e interactuar, y cuando se hace con intenci\u00f3n, se convierte en una herramienta poderosa de comunicaci\u00f3n.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/david-aguirre\/\">David Aguirre<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>El dise\u00f1o estrat\u00e9gico va m\u00e1s all\u00e1 de crear algo \u201cbonito\u201d. No se trata solo de colores, im\u00e1genes o tipograf\u00edas, sino de entender qu\u00e9 se quiere lograr y hacia qui\u00e9n va dirigido. Un dise\u00f1o atractivo llama la atenci\u00f3n, pero un dise\u00f1o con prop\u00f3sito genera acci\u00f3n. Quiero compartir sobre este tema porque es fundamental comprender que el [&hellip;]<\/p>\n","protected":false},"author":23369155,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1760803200,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1072],"footnotes":""},"session_track":[26],"session_category":[],"class_list":["post-1073","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-grow"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"octubre 18, 2025","time":"10:00 am"},"session_speakers":[{"id":"1072","slug":"david-aguirre","name":"David Aguirre","link":"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/david-aguirre\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1073\/revisions"}],"predecessor-version":[{"id":1189,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1073\/revisions\/1189"}],"speakers":[{"embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1072"}],"author":[{"embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/daguirre8"}],"wp:attachment":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1073"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1073"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}