{"id":9,"date":"2025-06-18T01:54:21","date_gmt":"2025-06-18T07:54:21","guid":{"rendered":"https:\/\/guatemala.wordcamp.org\/2025\/sessions\/"},"modified":"2025-06-18T01:54:21","modified_gmt":"2025-06-18T07:54:21","slug":"sessions","status":"publish","type":"page","link":"https:\/\/guatemala.wordcamp.org\/2025\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><em>Organizers note:<\/em> You can enter content for this page in the Sessions menu item in the sidebar.<\/p>\n\n\n\n<div class=\"wp-block-query has-global-padding is-layout-constrained wp-block-query-is-layout-constrained\"><ul class=\"alignwide wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-1408 wcb_session type-wcb_session status-publish hentry wcb_track-build wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/bienvenida-e-indicaciones-generales\/\" target=\"_self\" >Bienvenida e indicaciones generales<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T08:45:00-06:00\">18 octubre, 2025 8:45 am CST<\/time><\/div>\n\n\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--1\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1067 wcb_session type-wcb_session status-publish hentry wcb_track-build wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/emprender-ai-first-nunca-tan-facil-nunca-tan-dificil\/\" target=\"_self\" >Emprender AI First \u2013 Nunca tan f\u00e1cil, nunca tan dif\u00edcil<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T09:00:00-06:00\">18 octubre, 2025 9:00 am CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>Guatemala vive un momento \u00fanico: acceso igual a la tecnolog\u00eda m\u00e1s avanzada del mundo. Descubre qu\u00e9 cambia y qu\u00e9 no cambia en el arte de emprender con IA, y c\u00f3mo convertir este reto en la mayor oportunidad de nuestra generaci\u00f3n.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/jose-quan\/\">Jose Quan<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--2\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1711 wcb_session type-wcb_session status-publish hentry wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/socraticgpt-como-provocar-preguntas-que-importan\/\" target=\"_self\" >SocraticGPT: c\u00f3mo provocar preguntas que importan<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T09:30:00-06:00\">18 octubre, 2025 9:30 am CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>IA para pensar mejor: preguntas socr\u00e1ticas, prompts y r\u00fabricas que evidencian sesgos y exigen argumentos.<br>De \u201c\u00bfqu\u00e9 contesta la IA?\u201d a \u201c\u00bfqu\u00e9 pienso, por qu\u00e9 y con qu\u00e9 fundamento?\u201d.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--3\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-978 wcb_session type-wcb_session status-publish hentry wcb_track-build\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/ia-local-y-wordpress-soberania-privacidad-y-orquestacion-practica\/\" target=\"_self\" >IA local y WordPress: soberan\u00eda, privacidad y orquestaci\u00f3n pr\u00e1ctica<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T09:30:00-06:00\">18 octubre, 2025 9:30 am CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>La inteligencia artificial avanza r\u00e1pido, pero no todo pasa por la nube de grandes corporaciones. \u00bfY si pudi\u00e9ramos aprovechar modelos de uso como Mistral, Mixtral MoE, Llama, DeepSeek, Gemma, GPT OSS 20B\/120B o Stable Diffusion en entornos propios, manteniendo control total sobre datos y costes?<\/p>\n\n\n<p>Veremos integraciones pr\u00e1cticas con WordPress MCP y flujos de trabajo con n8n y herramientas open source , para desplegar IA local, automatizar procesos y mejorar proyectos sin ceder privacidad.<\/p>\n\n\n<p>Como proyecto rese\u00f1able regional, veremos Latam-GPT. Es una iniciativa abierta y colaborativa enfocada en un modelo entrenado con corpus latinoamericano y despliegue previsto a finales de 2025. Es un referente de soberan\u00eda de datos y diversidad ling\u00fc\u00edstica que inspira estrategias locales tambi\u00e9n integrable con WordPress.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/angel-zinsel\/\">Angel Zinsel<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--4\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1381 wcb_session type-wcb_session status-publish hentry wcb_track-build\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/vibecoding-from-chaos-to-spec\/\" target=\"_self\" >Vibecoding from Chaos to Spec<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T10:00:00-06:00\">18 octubre, 2025 10:00 am CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>Nuestro estilo al escribir c\u00f3digo cambia con la experiencia. Del impulso y caos siendo junior, a orden y patrones en nivel intermedio hasta establecer especificaciones que traducen creatividad a claridad garantizando consistencia como seniors. Este workshop explora como al usar herramientas de AI reflejamos cada etapa y recomendaciones de cuando usar cada aproximaci\u00f3n.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/adrian-catalan\/\">Adrian Catalan<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--5\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1073 wcb_session type-wcb_session status-publish hentry wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/diseno-estrategico\/\" target=\"_self\" >Dise\u00f1o Estrat\u00e9gico<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T10:00:00-06:00\">18 octubre, 2025 10:00 am CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>El dise\u00f1o estrat\u00e9gico va m\u00e1s all\u00e1 de crear algo \u201cbonito\u201d. No se trata solo de colores, im\u00e1genes o tipograf\u00edas, sino de entender qu\u00e9 se quiere lograr y hacia qui\u00e9n va dirigido. Un dise\u00f1o atractivo llama la atenci\u00f3n, pero un dise\u00f1o con prop\u00f3sito genera acci\u00f3n.<\/p>\n\n\n<p>Quiero compartir sobre este tema porque es fundamental comprender que el dise\u00f1o es una oportunidad para informar, vender e interactuar, y cuando se hace con intenci\u00f3n, se convierte en una herramienta poderosa de comunicaci\u00f3n.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/david-aguirre\/\">David Aguirre<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--6\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-874 wcb_session type-wcb_session status-publish hentry wcb_track-build\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/de-wordpress-a-iot-controlando-el-mundo-fisico-desde-un-sitio-web\/\" target=\"_self\" >De WordPress a IoT: controlando el mundo f\u00edsico desde un sitio web<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T10:30:00-06:00\">18 octubre, 2025 10:30 am CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>\u00bfSab\u00edas que WordPress puede ir mucho m\u00e1s all\u00e1 de los blogs y las tiendas en l\u00ednea? En esta charla veremos c\u00f3mo aprovechar la REST API de WordPress para conectarlo con dispositivos IoT como Arduino o Wemos. Aprender\u00e1s c\u00f3mo recibir datos de sensores (temperatura, humedad, etc.) y mostrarlos en tu sitio con gr\u00e1ficas en tiempo real, as\u00ed como enviar comandos desde una p\u00e1gina en WordPress para controlar el mundo f\u00edsico, por ejemplo encender un LED o activar un rel\u00e9.<\/p>\n\n\n<p>El objetivo es mostrar de forma pr\u00e1ctica c\u00f3mo WordPress puede ser el coraz\u00f3n de proyectos innovadores de hardware, accesibles y f\u00e1ciles de implementar, combinando lo mejor del software libre con el Internet de las Cosas.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/jorge-alberto-romero-villanueva\/\">Jorge Alberto Romero Villanueva<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--7\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1105 wcb_session type-wcb_session status-publish hentry wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/negocios-que-piensan-en-grande-ia-con-proposito\/\" target=\"_self\" >Negocios que piensan en grande. IA con prop\u00f3sito<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T10:30:00-06:00\">18 octubre, 2025 10:30 am CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>Negocios que piensan en grande. IA con prop\u00f3sito. La Inteligencia Artificial no es solo una herramienta para acelerar tareas o generar contenido: es un socio estrat\u00e9gico para que las empresas en Guatemala puedan so\u00f1ar m\u00e1s alto, innovar con sentido y escalar sin perder su esencia.  La verdadera pregunta no es qu\u00e9 hace la IA, sino qu\u00e9 podemos lograr con ella cuando la usamos para crecer con prop\u00f3sito. Ese es el futuro de los negocios en nuestra regi\u00f3n.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/claudia-cifuentes\/\">Claudia Cifuentes<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--8\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1413 wcb_session type-wcb_session status-publish hentry wcb_track-build wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/cofee-break\/\" target=\"_self\" >Coffee Break<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T11:00:00-06:00\">18 octubre, 2025 11:00 am CST<\/time><\/div>\n\n\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--9\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1425 wcb_session type-wcb_session status-publish hentry wcb_track-build wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/de-guatemala-a-silicon-valley\/\" target=\"_self\" >De Guatemala a Silicon Valley<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T11:30:00-06:00\">18 octubre, 2025 11:30 am CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>Sofia Castillo ha construido su empresa desde Silicon Valley. Conoce sus lecciones aprendidas en la cuna de la innovaci\u00f3n.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--10\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-949 wcb_session type-wcb_session status-publish hentry wcb_track-build\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/mas-alla-del-codigo-habilidades-blandas-que-todo-freelancer-de-wordpress-necesita\/\" target=\"_self\" >M\u00e1s all\u00e1 del c\u00f3digo: habilidades blandas que todo freelancer de WordPress necesita<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T12:00:00-06:00\">18 octubre, 2025 12:00 pm CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>Ser freelancer en WordPress no es solo entregar un sitio funcional: tambi\u00e9n implica negociar con clientes, comunicar expectativas y construir relaciones que generen confianza. En esta charla exploraremos las habilidades blandas que marcan la diferencia para freelancers: c\u00f3mo escuchar activamente, explicar lo t\u00e9cnico en lenguaje sencillo, manejar objeciones y generar acuerdos claros. A trav\u00e9s de ejemplos pr\u00e1cticos desde la perspectiva de un Business Analyst y Project Manager, veremos c\u00f3mo estas competencias pueden transformar la forma en que trabajas, consigues clientes y construyes una carrera sostenible con WordPress.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/julian-romero-tlatilpa\/\">Julian Romero Tlatilpa<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--11\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1134 wcb_session type-wcb_session status-publish hentry wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/la-estrategia-sin-ejecucion-es-una-ilusion\/\" target=\"_self\" >La estrategia sin ejecuci\u00f3n es una ilusi\u00f3n<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T12:00:00-06:00\">18 octubre, 2025 12:00 pm CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>la importancia de tomarse el tiempo para la planeaci\u00f3n etrategica y luego ejecutar adecuadamente.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/tatiana-serrano\/\">Tatiana Serrano<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--12\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-831 wcb_session type-wcb_session status-publish hentry wcb_track-build\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/de-padawan-a-maestro-el-camino-de-la-calidad-en-el-codigo\/\" target=\"_self\" >De padawan a maestro: el camino de la calidad en el c\u00f3digo<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T12:30:00-06:00\">18 octubre, 2025 12:30 pm CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>Charla dirigida a desarrolladores que busca inspirar un cambio de mentalidad: dejar de vernos como simples ejecutores de c\u00f3digo y empezar a reconocernos como arquitectos de experiencias.<\/p>\n\n\n<p>El objetivo es motivar a los desarrolladores a que cada l\u00ednea de c\u00f3digo sea una firma de excelencia, porque al final, nuestro trabajo habla de nosotros aunque no estemos presentes.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/junior-angel\/\">Junior Angel<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--13\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1585 wcb_session type-wcb_session status-publish hentry wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/el-test-que-toda-web-deberia-pasar-y-casi-ninguna-pasa-por-que-la-claridad-es-la-mejor-estrategia-de-marketing\/\" target=\"_self\" >El test que toda web deber\u00eda pasar (y casi ninguna pasa) Por qu\u00e9 la claridad es la mejor estrategia de marketing.<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T12:30:00-06:00\">18 octubre, 2025 12:30 pm CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>La mayor\u00eda de los sitios web fallan en lo esencial: comunicar con claridad qu\u00e9 hacen y c\u00f3mo ayudan. En esta charla descubrir\u00e1s por qu\u00e9 la claridad es la estrategia de marketing m\u00e1s poderosa y c\u00f3mo aplicar el famoso test del cavern\u00edcola para lograr que tu sitio pase de confundir a convencer. Aprender\u00e1s a identificar los errores m\u00e1s comunes y a usar storytelling para que cualquier visitante entienda tu mensaje en segundos.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/cinthia-gonzalez\/\">Cinthia Gonzalez<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--14\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-927 wcb_session type-wcb_session status-publish hentry wcb_track-build\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/wordpress-ia-herramientas-oficiales-para-la-nueva-era\/\" target=\"_self\" >WordPress + IA: herramientas oficiales para la nueva era<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T13:00:00-06:00\">18 octubre, 2025 1:00 pm CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>WordPress est\u00e1 desarrollando un conjunto de herramientas para integrar la inteligencia artificial de forma nativa y segura en nuestros proyectos. En esta charla exploraremos:<br \/>\n\t\u2022\tPHP AI Client SDK, la librer\u00eda oficial en PHP para trabajar con modelos de IA.<br \/>\n\t\u2022\tAbilities API, que expone capacidades de los sitios a los modelos.<br \/>\n\t\u2022\tMCP Adapter, conector que lleva los agentes m\u00e1s all\u00e1 de la REST API.<br \/>\n\t\u2022\tTelex, el entorno de autor\u00eda asistida por IA para bloques en el editor.<\/p>\n\n\n<p>Una mirada pr\u00e1ctica y actual de hacia d\u00f3nde va el ecosistema y c\u00f3mo empezar a experimentar desde ya.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/alfredo-navas\/\">Alfredo Navas<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--15\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-912 wcb_session type-wcb_session status-publish hentry wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/del-caos-a-la-claridad-como-planear-tu-sitio-wordpress-desde-cero\/\" target=\"_self\" >Del caos a la claridad: c\u00f3mo planear tu sitio WordPress desde cero<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T13:00:00-06:00\">18 octubre, 2025 1:00 pm CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>Muchas veces comenzamos a construir un sitio WordPress desde el tema, los bloques o el dise\u00f1o\u2026 pero sin tener claro qu\u00e9 necesita el negocio, qu\u00e9 quiere el cliente y qu\u00e9 espera el usuario. \u00bfEl resultado? Sitios bonitos que no funcionan o se rehacen tres veces.<\/p>\n\n\n<p>En esta charla aprender\u00e1s a aplicar herramientas simples (como perfiles de usuario, flujos de navegaci\u00f3n, wireframes r\u00e1pidos y checklist de requerimientos) para planear tu sitio con estrategia antes de abrir el editor. No necesitas ser programador ni project manager: solo tener la intenci\u00f3n de crear sitios m\u00e1s ordenados, \u00fatiles y pensados desde el prop\u00f3sito.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/jessica-azcona\/\">Jessica Azcona<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--16\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1427 wcb_session type-wcb_session status-publish hentry wcb_track-build wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/almuerzo-y-foto\/\" target=\"_self\" >Almuerzo y Foto<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T13:30:00-06:00\">18 octubre, 2025 1:30 pm CST<\/time><\/div>\n\n\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--17\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1176 wcb_session type-wcb_session status-publish hentry wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/business-intelligence-el-idioma-de-las-empresas-modernas-como-transformar-datos-en-historias-que-impulsan-decisiones\/\" target=\"_self\" >\u201cBusiness Intelligence: el idioma de las empresas modernas\u201d C\u00f3mo transformar datos en historias que impulsan decisiones<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T14:00:00-06:00\">18 octubre, 2025 2:00 pm CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>En esta charla descubrir\u00e1s c\u00f3mo el Business Intelligence se ha convertido en el idioma de las empresas modernas y por qu\u00e9 los datos son hoy uno de los recursos m\u00e1s valiosos. Aprender\u00e1s a diferenciar entre informaci\u00f3n y conocimiento, conocer\u00e1s las herramientas que permiten transformar n\u00fameros en historias, y ver\u00e1s ejemplos pr\u00e1cticos de c\u00f3mo los datos bien contados pueden inspirar decisiones estrat\u00e9gicas. Adem\u00e1s, te llevar\u00e1s una gu\u00eda clara sobre las habilidades y primeros pasos para iniciar tu propio camino en el mundo del BI y el Data Storytelling.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/osvin-nectali-duque-acajabon\/\">Osvin Nectali Duque Acajabon<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--18\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-647 wcb_session type-wcb_session status-publish hentry wcb_track-build\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/vibe-coding-con-claude-code\/\" target=\"_self\" >Claude code in action<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T14:00:00-06:00\">18 octubre, 2025 2:00 pm CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>\u00bfImaginas crear una aplicaci\u00f3n completa solo describiendo tus ideas con palabras, im\u00e1genes o bocetos? Con Claude Code, esa visi\u00f3n ya es posible.<\/p>\n\n\n<p>En esta charla, Ronny Freites mostrar\u00e1 c\u00f3mo el vibe coding \u2014un enfoque fluido y creativo para programar\u2014 se potencia con inteligencia artificial. Ver\u00e1s c\u00f3mo convertir conceptos iniciales en aplicaciones funcionales sin escribir c\u00f3digo desde cero, con la asistencia de Claude en cada paso. Una experiencia perfecta para quienes buscan agilizar su flujo de trabajo y adoptar una forma m\u00e1s intuitiva e innovadora de crear tecnolog\u00eda.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/ronny-freites\/\">Ronny Freites<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--19\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-968 wcb_session type-wcb_session status-publish hentry wcb_track-build\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/de-bonito-a-efectivo-diseno-web-que-realmente-genera-resultados\/\" target=\"_self\" >De bonito a efectivo: dise\u00f1o web que realmente genera resultados<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T14:30:00-06:00\">18 octubre, 2025 2:30 pm CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>En esta charla exploraremos c\u00f3mo aplicar Conversion Rate Optimization (CRO) y principios de dise\u00f1o estrat\u00e9gico en WordPress para transformar un sitio web de \u201cbonito\u201d a altamente efectivo. Veremos ejemplos reales, herramientas de A\/B testing y buenas pr\u00e1cticas de UX\/UI que pueden aumentar conversiones sin necesidad de invertir m\u00e1s en tr\u00e1fico.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/brandon-blandon-v\/\">Brandon Bland\u00f3n V<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--20\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1095 wcb_session type-wcb_session status-publish hentry wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/brief-publicitario-el-esteroide-para-tus-prompts\/\" target=\"_self\" >Brief publicitario, el esteroide para tus prompts<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T14:30:00-06:00\">18 octubre, 2025 2:30 pm CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>El resultado que obtengas de las herramientas de inteligencia artificial depende de la calidad de tu requerimiento. Un prompt sin brief es un tiro al aire; con brief, es un misil creativo. El brief es el puente entre estrategia y creatividad. Crear es abstracto, un buen brief da claridad, enfoque y direcci\u00f3n al proceso creativo. Esta charla te ayudar\u00e1 a usar el brief como la gasolina que dispara tus prompts hacia resultados m\u00e1s precisos, disruptivos y memorables.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/billyaguilar\/\">Billy Aguilar<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--21\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-918 wcb_session type-wcb_session status-publish hentry wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/como-migrar-tu-sitio-wordpress-sin-perder-trafico-clientes-ni-valor\/\" target=\"_self\" >C\u00f3mo migrar tu sitio WordPress sin perder tr\u00e1fico, clientes ni valor<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T15:00:00-06:00\">18 octubre, 2025 3:00 pm CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>Migrar un sitio web puede ser una de las decisiones m\u00e1s importantes y, a la vez, m\u00e1s riesgosas para cualquier negocio digital. Un cambio de dominio, un redise\u00f1o o incluso una mudanza de hosting mal planificada puede significar la p\u00e9rdida de tr\u00e1fico, clientes y confianza construida durante a\u00f1os.<br \/>\nEn esta charla aprender\u00e1s a identificar qu\u00e9 es realmente el \u201cvalor\u201d de un sitio web y c\u00f3mo protegerlo en el proceso de migraci\u00f3n. Revisaremos los diferentes tipos de migraciones, los errores m\u00e1s comunes y las buenas pr\u00e1cticas que permiten mantener (e incluso aumentar) el posicionamiento y la visibilidad en buscadores.<br \/>\nTe llevar\u00e1s un checklist pr\u00e1ctico que podr\u00e1s aplicar en tu propio proyecto para que tu pr\u00f3xima migraci\u00f3n sea ordenada, estrat\u00e9gica y sin p\u00e9rdidas.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/paola-zorro\/\">Paola Zorro<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--22\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-652 wcb_session type-wcb_session status-publish hentry wcb_track-build\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/tu-sitio-rapido-y-seguro-todo-empieza-con-el-hosting\/\" target=\"_self\" >Tu sitio r\u00e1pido y seguro &#8211; Todo empieza con el hosting!<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T15:00:00-06:00\">18 octubre, 2025 3:00 pm CST<\/time><\/div>\n\n<div class=\"entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow\">\n<p>Un sitio web exitoso comienza con una base s\u00f3lida: el hosting. En esta charla hablaremos sobre c\u00f3mo elegir un buen servicio de alojamiento puede marcar la diferencia en la velocidad, seguridad y estabilidad de tu sitio WordPress. Veremos qu\u00e9 caracter\u00edsticas buscar, errores comunes al elegir hosting, y consejos pr\u00e1cticos para mejorar el rendimiento desde el primer d\u00eda.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/speaker\/mario-rocha\/\">Mario Rocha<\/a><\/span><\/div><\/div>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--23\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1418 wcb_session type-wcb_session status-publish hentry wcb_track-build wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/foro-comunidad-y-emprendimiento\/\" target=\"_self\" >Foro comunidad y emprendimiento<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T15:30:00-06:00\">18 octubre, 2025 3:30 pm CST<\/time><\/div>\n\n\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--24\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1420 wcb_session type-wcb_session status-publish hentry wcb_track-build wcb_track-grow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"alignwide wp-block-post-title has-var-wp-custom-typography-font-size-huge-clamp-2-25-rem-4-vw-2-75-rem-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/session\/cierre-y-despedida\/\" target=\"_self\" >Cierre y Despedida<\/a><\/h2>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-18T16:00:00-06:00\">18 octubre, 2025 4:00 pm CST<\/time><\/div>\n\n\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/build\/\" rel=\"tag\">Build<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/guatemala.wordcamp.org\/2025\/track\/grow\/\" rel=\"tag\">Grow<\/a><\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide is-style-wide--25\"\/>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Organizers note: You can enter content for this page in the Sessions menu item in the sidebar.<\/p>\n","protected":false},"author":16042920,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/users\/16042920"}],"replies":[{"embeddable":true,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":0,"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/pages\/9\/revisions"}],"wp:attachment":[{"href":"https:\/\/guatemala.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}